LENOX
CRUTHERS
Art Director of Creative Innovation
Tampa, FL · Available for Hire
ABOUT
I'm a Creative Leader with 15+ years building brands, campaigns, and digital experiences across some of the most demanding creative environments in the industry.
As Art Director of Creative Innovation at VistaPrint, I've led work for eBay, Royal Caribbean, Mailchimp, and SiriusXM, and I approach every project the same way: with a clear point of view, honest creative judgment, and zero tolerance for work that looks like everyone else's.
My background spans brand identity, email marketing, UI/UX, print, and AI-driven creative experimentation.
I don't just make things look good. I make sure they mean something.
After 14 years, the thing that changed everything wasn't a new tool or a new process it was the moment I stopped designing for approval and started designing for the person actually using it. That shift is why the work lands.
Capabilities
Brand Identity Design
Website Design
App Design
CRM
Design Systems
Digital Marketing
Content Creation
Creative Direction
Mentoring Design Leaders
AI-Assisted Creative
Email Design
Paid Social
Video Editing
Infographics
Fixing What AI Broke
Industries Served
Healthcare
Automotive
Technology
Travel
Hospitality
Entertainment
Commerce
Financial Services
Retail
Professional Services
Generative AI
CLIENT SERVED
EDUCATION