As Lead Designer on eBay's Lifecycle Marketing team in St. Petersburg, Florida, I directed the creation of multichannel marketing assets spanning emails, display ads, social ads, push notifications, onsite graphics, and landing pages — all translated into seven languages for global distribution. I also contributed to the development of eBay's Email Design System, a standardized framework that reduced development time by 30% and quality assurance time by 50%, delivering measurable ROI across 190 markets worldwide.