EXPERIENCE KISSIMMEE HAS EVOLVED FROM A FEW ROADSIDE ATTRACTIONS INTO ONE OF THE TOP VACATION DESTINATIONS IN THE WORLD.
Brand Identity • Logo Design
During my collaboration with Experience Kissimmee, I played a pivotal role in the brand redesign project. My design strategy aimed to craft a modern, cohesive visual identity to attract website visitors and stimulate local tourism. After comprehensive research on the existing brand and market competitors, I utilized these insights to shape a brand deck. This defined the new visual identity and messaging, incorporating vibrant brand colors, typography, and imagery, encapsulating the dynamism and allure of Kissimmee.
Role:
Freelance Brand Designer
LOGO EXPLORATION
My contribution to the Experience Kissimmee project was centered on innovating creative solutions to distinguish the brand within the competitive tourism landscape. Through meticulous research and team collaboration, I crafted a modern, cohesive visual identity that encapsulates Kissimmee's spirit and magnetizes visitors to the area. Below, you can explore additional creative concepts that were brainstormed, but didn't make the final cut.
