GOODLIFE is on a mission to craft the world's finest t-shirt, aiming to provide customers with a wardrobe essential that epitomizes quality and comfort. At Neon Flux, we were privileged to support GOODLIFE's vision by offering a comprehensive range of services, including marketing strategy, CRM, integrated campaigns, social content, and email marketing. As the Creative Lead, I developed brand style guides and component libraries to ensure visual consistency across our email campaigns, and led numerous holiday promotional initiatives. My role extended to managing client expectations, ensuring our work not only met but surpassed standards of excellence, thereby reinforcing GOODLIFE's position as a leader in high-quality apparel.

Role:
Lead Designer
Developer