As Art Director of AI Creative Innovation at Vista, I worked with four Art Directors on one of the most ambitious AI creative experiments we had ever attempted. The goal was to explore whether we could use AI photography tools including Google Nano Banna and Vista's proprietary in-house AI platform to build a fully realized fictional brand called Napoletana entirely from reference imagery and a deep understanding of what our customers gravitate toward. The result was a richly detailed outdoor event world that pushed the boundaries of what AI-generated photography could achieve at scale.