BUILDING PAID SOCIAL THAT PROVES OUT ON META, THEN SCALES EVERYWHERE IT NEEDS TO GO
Paid Media • Performance Creative
Every ad on this page was designed by me in Photoshop and Figma for brands including The Ritz-Carlton Yacht Collection, Remote Pharmacy, IGK, Nature Spin, Goodlife Clothing, BHG Money, and Vista. Each piece shown here is the 9:16 Meta format, where every concept starts. I build and pressure-test the hero creative on Meta first, then extend the approved direction across the full channel mix, from square cutdowns to Facebook DPA, Snapchat, Pinterest, Criteo, and RTB House. It is the process I have refined across every role, and a living collection that grows as new work ships.
ROLE:
Art Director, Paid Media
YEAR:
2021 – 2026
TOOLS:
Photoshop, Figma