TRANSFORMING THE ROYAL CARIBBEAN CUSTOMER EXPERIENCE WITH DIGITAL INNOVATION
App Design • UI Design • Product Strategy
I worked with Royal Caribbean product team to support their digital-first approach in transforming both their business operations and customer cruising experience. Our goal was to apply design-thinking and UX principles to re-invent the way people travel the seas while driving profitable growth for the business.
By re-imagining the entire customer journey and redesigning the shore-to-ship digital experience, we created modern, scalable, and interactive apps and features. These innovations enabled new in-app revenue opportunities and provided an unparalleled experience for travelers. The result was a seamless and engaging digital experience that enhanced every aspect of the cruise, from booking to onboard activities.
Role:
UI Designer
Product Designer
Guest app screens for guests to get the most out of their vacation by getting all the information they need with only a few taps.
Explore your cruise
Getting food and drinks delivered is easy with onboard food delivery system that can pinpoint your location and get Uber-Eats style delivery anywhere on the ship.
Introducing guests to all of the amazing offerings from restaurants to excursions with detailed product pages and intuitive booking system.
Product Offerings
Scaling down the entire guest app to be bare essentials for the Apple Watch while keeping the visual style and visual language of Royal Caribbean mobile and web apps.
Apple Watch Experience
5MM+
Lifetime App Downloads
4.7
Average App Store Rating